On September 6, a large-scale advertising campaign for TM “Dobrodia” started on national television. In the center of attention – people who learned that “Dobrodiya” retains all the benefits of grain and who are “oatmealed”. “The main goal of the campaign is to increase the level of brand knowledge and loyalty of our consumers, as well as to confirm that thanks to modern technologies in the products of TM “Dobrodiya” the maximum amount of micro- (74%), macroelements (99%) and vitamins (83%) is preserved.”, – commented Iryna Broslavtseva, director of “Dobrodiya” Foods.
“We live in a dynamic world where energy and resources are the most valuable currency. “Super Hercules” from “Dobrodiya” is like a useful energy source that fills you and charges you for daily victories. Our “oatmealed” people are actually a much wider audience. Namely, everyone who realized the power of grain and its benefits and now has completely lost the motivation to eat something else”, said Kyrylo Tereshchenko, the MAKE SENSE agency owner.
The campaign is broadcasted on national TV channels: 1 + 1, STB, Novy, ICTV, M1, M2, UA: Pershiy and others. In addition to TV, the videos will be also posted on YouTube and social networks.